DIRECTORATE OF ELECTRONIC MEDIA
WITH RAPID RESPONSE CENTER

The Directorate, which was established in 2013, is working from 9 a.m. to 11 p.m. The role and responsibilities thereof are elaborated as under.

• To monitor flow of information aired by TV channels with special focus on news/current affairs channels.Currently 16 leading news/current affairs channels are being monitored.
• The Directorate is also responsible to determine the representative feedback aired by Government outlets, vis-a-vis strategies, policies and day-to-day decisions taken by government of the day.
• To enable Government Departments/Authorities to issue rebuttal, clarification, factual position or official version in the event of any aired report, which appears to be twisted, exaggerated or taken out of context.
• To monitor projection to government endeavors, accomplishments and achievements.
  Furthermore all pertinent contents are sent in brief within no time to all the quarters concerned through WhatsApp and SMS.